PRIME has landed at Sports Direct! The brainchild of KSI and Logan Paul, PRIME drinks have truly taken the world by storm and we are thrilled to bring them to you. PRIME Hydration was designed to give both taste and function in one drink, providing exciting flavours that also help to aid in replenishing and refuelling athletes - however, it isn’t just for sports personnel. People everywhere can experience the taste sensation provided by the drink! There’s a variety of flavours on offer here, as well as a selection of hydration powders, so grab yours today.